5 Implementation Mistakes that Give CRM a Bad Name

CRM software historically has been the target of criticism by companies who haven’t seen decent ROI. Obviously, those companies that have chosen to invest in customer relationship management software did so because they understood the importance of CRM to their … Read More

The Case for Sales and Marketing Alignment

A recent Televerde study found that more than a third (38 percent) of sales professionals believe their companies’ sales and marketing departments are misaligned. Not surprisingly, a lack of regular communication was one of the most popular reasons cited for … Read More

5 CRM-ERP Integration Tips from Andon Specialties

We’ve been working with Selltis user Andon Specialties, a manufacturer’s representative and distributor of process automation, analytical and fluid handling products, to help them improve their return on investment in CRM. One major initiative for Andon has been giving them … Read More

Questions to Ask Before Importing Old Data into Your CRM

As a full-service software provider, Selltis has helped many manufacturers, reps and distributors with CRM implementation and integration with other platforms, including email, calendar systems, ERP and more. While most companies tell us the data they want to import is … Read More

The Importance of Lead Handoff to Sales Conversion Rates

We are big fans of team selling at Selltis; our CRM system is designed to integrate data from every department. One area where industrial sales organizations sometimes struggle is transferring marketing analytics to the sales team so that they can … Read More

Why ERP Integration is the CRM Holy Grail

One of the most powerful aspects of a CRM system is how it bridges information gaps between your inside sales, outside sales and service teams by serving as a central information hub. This allows you to improve customer service; note … Read More

Why the Cloud Has Earned the Trust of Businesses

Cloud technology provides many benefits, which is why providers of CRM and other technology platforms are increasingly cloud-based. Cloud technology (like that used by Selltis) allows teams to access data anywhere, anytime, which is critical in today’s age of information. … Read More

Why Sales is Positioned to Benefit from Automation

Sixty percent of all occupations have at least 30 percent of activities that could be automated through current technologies, according to McKinsey’s 2017 report on the impact of automation on the workforce. While the report found that only 5 percent of … Read More

5 Metrics to Help You Track and Prioritize Accounts

Don’t guess. Use real data, mined from your CRM system, to segment leads and existing customers to prioritize accounts that have the most potential for growth. In our work with industrial and technical manufacturers and distributors, we’ve identified five metrics … Read More

Study: Inconsistent Experiences ‘Frustrate’ Customers

IBM released the results of its 2017 Customer Experience Index (CEI) survey this week. According to the study, the average company has “significant room for improvement in terms of satisfying customer expectations.” For the 500+ brands that were involved in … Read More