A lot of companies have high expectations when they embark on a CRM (or, for that matter, any technology) project.
But technology in and of itself won’t solve the challenges you face. Technology is not a silver bullet.
That may sound strange coming from a technology company. But we truly believe that CRM is about more than technology. It’s about process. And it’s work. It’s not easy. And companies that think it’s going to be easy are setting themselves up for failure or disappointment.
Expect that not everyone will love the new solution. But follow best practices in ensuring that eventually, you will get the buy-in you need for success by positioning it as a team solution from start to finish. We’ve worked with companies for years implementing CRM, and we never go into an engagement telling them that it will be easy. It requires planning from the get-go, and determining where you want to focus. As we’ve stated previously on this blog, start slow and grow. That is the best approach to ensure maximum return for your investment.
Learn more about Selltis CRM for industrial sales organizations, and our unique process-driven approach to help you get ROI from our system.