It’s time to automate and eliminate the Excel spreadsheets and call reports flying around your business. One of the key benefits of CRM is the ability to put all of the data you have been collecting in one spot. Unfortunately for many industrial sales organizations, islands of data persist and usually aren’t in sync.
Outside sales may maintain a spreadsheet of their own contacts, and the service department may have its own repository of valuable information on the customer. Customer service and inside sales may have additional information stored away in your ERP system. What are the chances each department is accessing and leveraging data collected by another? Very slim.
If you bring together this data in one system, you’ll facilitate a team-selling atmosphere – one in which all of your departments are sharing and leveraging valuable data that can uncover new opportunities for your business.
Prioritize getting your entire team on-board, and you will reap the ROI you’re seeking from your CRM investment.