Are you taking full advantage of the data collected by your service department every time they interact with a customer?
For most companies, the service department has the most untapped potential of any to grow sales. You read that right: Use your CRM to track service, and you’ll start to see an impact almost immediately on your top line.
Your service team can offer incredible insight on your customers. Ask them to track each service call down to the product line and type of call. (Was it routine maintenance or an emergency call?)
And then go beyond that by training your service team to ask leading questions and uncover sales opportunities you would not otherwise find.
Involve your service team in sales meetings when possible so that they feel like they are a part of the team and are contributing to the growth of the business.
A CRM should be used by your entire team – not just your outside salespeople. That’s something that Selltis believes strongly in. Leverage the customer knowledge your team members in sales, service, customer service and more hold to gain the greatest ROI from your investment.