The lead stage is the start of the sales cycle. A lead is a company that has shown a level of interest in your products and services; they’re a potential customer. But we must emphasize that they’ve only shown interest. … Read More
Author Archives: Niranjan Kumar
CRM Case Study: Texmac Bridges Sales and Service, Connects Remote Workforce
Texmac, a distributor of commercial embroidery machines, needed to better connect its remote workforce, spread throughout North America. It also wanted to bridge two critical areas of its business: sales and service. “Companies have two incredibly valuable assets inside of … Read More
The Changing Roles of Marketing and Sales – and How CRM Can Help
The primary if not only reason for investing in CRM is to improve the effectiveness of your sales and marketing efforts with one goal: growing your top-line sales. While it is important to manage contact and company information, the real … Read More